Hello, I am Sveto Kraev

a multidisciplinary designer who enjoys creating human-centric experiences built on design systems that help brands connect with their base. I like to experiment, learn and collaborate with talented people.
Take a look at some of my work below or check the work section for more projects.

Orangetheory

Orangetheory Fitness needed to update the visual language for their digital properties. The result was a dynamic and elegant experience explaining how their exercise system is different and letting the user book a free class

ABG Cruise Platform

Carnival Cruises Parent Brand needed a new digital platform where all sister companies could have an unique brand expression while using a single booking platform.

ABG Cruise Platform

Carnival Cruise Parent Brand needed to create a digital platform where all sister companies could have a unique expression of their brand while using a single booking platform.

VisitFlorida

Visitflorida is the state of Florida's official tourism marketing agency. Our team was tasked with rebranding and creating a visual design system for their site that was later used in multiple campaigns. 

Carnival Cruises
Booking Redesign

Carnival Cruises needed their cruise booking redefined – our team of strategy experts, UX, and UI designers and created a unique solution that made our client an industry-leading innovator.

Carnival Cruises
Booking Redesign

Carnival Cruises needed their cruise booking redefined – our team of strategy experts, UX, and UI designers and created a unique solution that made our client an industry-leading innovator.